Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

Last Updated: 01.07.2025 06:45

Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

What is their lifestyle?

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

How do Greeks identify themselves in terms of civilization? Do they feel more connected to Western or Middle Eastern civilization and why?

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

What is the purpose of using fitness supplements like protein and creatine? Do people still use them even if they consume a lot of protein-rich foods?

This…is not a healthy company with a bright future ahead.

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

What happens if they try to attract new customers?

Nintendo Switch 2’s faster chip can dramatically improve original Switch games - Ars Technica

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

What happens if they build new bikes?

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

Quis in et et repellendus.

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

All their existing customers shake their canes and whine about them “selling out.”

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Why do American conservatives say that America is a constitutional republic and not a democracy? Would it not make sense to call America a constitutional republican democracy?

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

What is their product?

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

A recipe to reverse cancer’s sweet tooth - Cold Spring Harbor Laboratory

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

Typical Harley-Davidson customer

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

I told my 13-year-old daughter that she should never start a fight, but has my permission to end it. She got suspended for ending a fight that some other girl picked with her by hitting her then retreating. How do I handle the school’s response?